As we head toward 2009, the Foundation for Chiropractic Progress (FCP) is keeping busy, expanding its advertising campaign designed to promote the value of chiropractic care. The latest foundation effort: a four-color, half-page ad featuring Richard Sarnat, MD, president of Alternative Medicine Integration.
As readers will recall, AMI has been involved in several significant studies this decade that suggest chiropractic care is a cost-effective primary-care model. Dr. Sarnat echoes this sentiment in a testimonial accompanying the latest ad, which has already appeared in Business Insurance twice and will run again in the publication's Nov. 17 issue. Business Insurance is a weekly magazine with a readership of business executives responsible for the purchase and administration of corporate and self-insurance.
"My research, conducted over a 10-year period utilizing clinical and cost outcomes data from one of the nation's largest insurance underwriters, suggests that the regular utilization of chiropractic could reduce the need for hospitalization, pharmaceutical usage, and overall health care costs by almost 50 percent," says Dr. Sarnat in the testimonial.
"This is an excellent opportunity for the foundation to showcase to the health care community that chiropractic can be a significant resource for employers in our country," commented Kent Greenawalt, president of the foundation. "Our goal is to promote the important health outcomes and financial savings that chiropractic care can bring to the table."
Copyright 2008 Dynamic Chiropractic
